brilliant

I like the way Seth Godin thinks, and holy crap did he ever nail this one right on the head. How many times have you set your hopes on something that was possible, but not necessarily likely? Of those times where your hopes were answered, would you give them up for anything? Probably not.

Here’s Seth’s take on why you won’t. Excellent food for thought, especially when working with groups that have expected outcomes firmly set.

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