umm… it was yesterday

So I’m riding the bus to work this morning (I was lazy, I admit it), and I saw another ad for Clean Air Day. The ad encouraged people to walk, bike, run, etc. to work on Clean Air day to help the environment, and I guess to try and drive a point home. It displayed the sponsors of the initiative quite nicely, and had some nice blues and greens which gave it an “earthy” feel. The only thing it didn’t do was give a date of when Clean Air day was. I had seen the ad before and meant to look up the date on the wurld wyde weeb, but had forgotten. Today I looked it up.

Apparently, Clean Air Day was yesterday. Looks like we missed it.

I guess this is why the government usually outsources that kind of thing. Very effective marketing. Nice job, Environment Canada.